Again - you make accusations yet you have zero back up - let me help.
During the TSA live sale I paid..
$89 for Dan A. their cut to order is currently $120
$35 for Christmas Mirabilis their current price is $81
$60 for UC Dippin Dots their current price is between - $80 and 180
$20 for Miyagi Tort their current price is $60
$40 for PC Rainbow Acro their current price is $80
$30 for Fruity Pebbles Monti their current price is $45
How are those prices above market value? What I paid is cheaper then I can find it anywhere and I have looked. I also only purchase frags that are encrusted on the plug and not freshly glued.
Again if your going to go after WWC or TSA or any vendor - at least have some back up - not just hypothetical claims. If WWC and TSA were jacking up their prices by 40% before a live sale - everyone would notice and I would even think R2R would call crap.
If you don't like the pricing on "high end" or "Designer" corals that's fine - but don't make up things to support your point that isn't true. Or please by all means post up what you paid during any of the live sales and how you paid more then current cost on the live sale vendors web site?
You're basing your savings off of the same place you purchased the corals from. That's not a good comparison. That's like when my wife comes home with bags full of stuff from Kohl's and says she saved $XXX because they cleverly put their "sale price" right next to the "retail price" when in fact the retail price is ALWAYS the sale price... NO SAVINGS!! Or when supermarkets want to track what we purchase so they make us carry a card that offers savings when you use it, when really the sticker price is elevated so that you feel good about using that card that tracks your purchases so that they can market goods to the proper demographic. The consumer is being manipulated so that businesses can better market products at NO cost to them and NO savings to you. Yet I digress...
You raise a good point, what never squares with me and I think the underlying purpose of this thread is, "who gets to choose the price? And how do they get people to pay it?"
I read "supply and demand" supply and demand" and I wish I could wrap my mind around that as well.
I can see how it can be construed as supply and demand, but when the company has their finger on the scale, then it's no longer that simple.
How do you create demand? well the easy way is what we all learned in 8th grade economics, unfortunately that's as far as most of our knowledge goes, a teacher explained in clear detail the definition of supply and demand and it wasn't a hard concept to grasp. The scenario you were given to understand in school isn't the end of how we determine value. Supply and demand dictates the monetary value of an item but through market manipulation they can oversale a product, make you want something that you really don't need (like the shelby GT). At that point there is an over fabricated demand for this stuff. Marketing preys on the unknowing, a good marketing campaign forces someone to need something that they never knew they even wanted. They manipulate you to think that YOU were the one that made an informed decision to give away YOU'RE hard earned money when all they did was cleverly control YOUR purchasing power.
I've said in other threads that marketing in this niche community has really grown up, and that's why I applaud threads like this because it educates the masses that the price that is set solely by a small group doesn't dictate the value, but in most peoples minds it does. We have to change that way of thinking, only then will companies like wwc realize that they no longer have control over how we spend our money.
I put the blame on uneducated consumers, but I also point the finger at the companies that operate in this fashion, they have an ethical obligation to center their morale compass.
Vendors aren't the only ones perpetuating the high prices. I see many for sale threads by hobbyists with sky high prices as well. Just take a look at the market place.
But, i don't feel the blame is on the sellers entirely. We as buyers should shoulder some of the fault.
I agree that there is plenty of blame to go around. Addressing your first statement, hobbyist that unwittingly purchase coral at the manipulated price feels they have an obligation to sell the same coral for the same price or for a slightly discounted price, when all along the discounted price is still over REAL market value.
The other day I asked a hobbyist that has turned his hobby into a bunch of frag tanks, how he determines price?
His answer,"I go online and see what they are selling for". It's safe to assume he's not the only one. WE will never get control of prices if common sense doesn't take the wheel. We just need to educate the masses and hope to see fair prices in the future.