Typically, the largest influence on pH, other than the salt mix, will be the atmosphere in the room and the way the atmosphere interacts with the water.
In an air tight environment, Co2 will build up, oxygen levels will drop, which will drop pH.
Do a couple simple tests...
Remove a cup of water, stir it up and let it sit on the counter for a few minutes, then test pH. Did it change? If so, the problem is a lack of circulation, decreasing the amount of oxygen entering the water. Increase circulation, especially at the surface.
If the water, sitting on the counter didn't change, put it outside for a few minutes and then test it again. Did it change? If so, it's a sign that your environment is air tight, building up Co2. Open a window. You can also introduce O2 to the tank, via an airline tube, plumbed to your skimmer and plumbed outside.
One other thing to consider...
Excessive decomposition, in your tank, will drop your pH. This could be in the form of a dead and rotting fish, dead algae, excessive detritus, etc.
If you're running a refugium, place it on an opposite light cycle, from your tank. This will put the refugium algae into a photosynthesis cycle, creating oxygen, opposite the tanks light cycle.
You can temporarily increase your pH, by dosing Baking Soda, but it's only a temporary fix, only lasting a few hours.