Well about 20 years ago when I got my first computer I needed a screen name, so the family and I made this one up so it included everyone in the family. b = my last name, b = my wife's last name, and, u = step daughters last name.
my friend started this company over on the east coast of fla ...started as a joke then got bigger....basically the anti-salt life lol from all the salt life stickers and clothes you see everywhere