Matter of opinion obviously and depends on what you are looking for (value, specific parameters, mixing performance, etc.). There is no argument that IO Reef Crystals is cheaper per gallon than say Tropic Martin Pro. I did a cost breakdown earlier in this thread, on 100G/Mo consumption, its around $20-$25 per month more.
I think most people would say that for example Tropic Martin Pro has advantages over IO Reef Crystals such as a cleaner mix, better consistency, etc. Several people including BRS have done tests, albeit non-scientific, to time how long it takes for each type of salt to visibly dissolve, parameter variation between buckets, etc. Salts such as Redsea, Tropic Martin, and ESV perform better in these regards compared to IO.
The best salt to me is one that is good enough to get the job done for the lowest price. For me, that is IO, especially considering the fact I go through 200+ gallons of saltwater a month.