Every tank is different and there are lot of people here who keep a successful reef tank at various ranges. I personally like to keep PO4 around 0.05 ppm and no lower than that.
I am not sure what kind of corals do you have and planning to keep but that is a relative factor. e.g. soft corals thrive in higher levels of phosphate.
As far as PO4 additive, any reputable brand will work. Brightwell, ATI, Triton are all good and offer a proper instruction how to dose it in saltwater tanks. But I am sure there are a lot of people on R2R who can recommend other ones.
If you are relatively new to reefing, try to keep the NO3 and PO4 not too low.
I am not new per se. I had an SPS dominant tank previously, which was run as an ULNS because that was the cool thing to do at that time. I used vodka dosing and aminos. I took a few years off and I am back at it. I will be running a SPS Dominant system again. I just don’t have experience with today’s dosing nitrate and phosphate strategies. So I’m new in that respect.

