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It came from a scientific study on goldfish from the 70's. They did a feeding trial and I think if I remember correctly that they baited hooks and caught the goldfish, dumped them back in, and after 3 seconds the majority would get caught again on the hook. So at that time they determined that goldfish have a 3 second memory, which was later disproven but it stuck around. Hope that helps! I used to have the link but I can't find it, sorry.



