Yes, I believe removal of some of the ammonium from tank water could be a benefit.
KZ recommend 1L per 400L tank water but from my experience it varies from tank to tank. I have used less (half of that if I recall correctly, it was more than 10 years ago) but have change it more frequently - every month I think instead of every 2-3 months.
I am sceptical zeolites can offer much of surface for the bacteria to grow, at least not much more than "normal" reef rock with the same size will offer. They are basically quite big chunks of rock and their pores are too small for bacteria to penetrate deep. Can not be compared with biomedias like Siporax.
Here is a picture of KZ Zeolites just to have impression of the size compared to my PC keyboard it is a 1 L bag
I can confirm after about 2-3 months zeolites somehow "stopping working" and nitrates starting to slowly rise. That could not be explained if they are just surface media. If it is like that they will offer the same surface for much longer time. It is actually the opposite If biomedia like siporax is used they start working much slower and can be used for years.