It all depends what you want to do. Unfortunately, I think that reefers just don't really care about battery backups and emergency planning, so there's no demand and, as a consequence, no supply. If there was sufficient demand, there would be more commercial options for battery backup and more options available than Ecotech's battery backup and Tunze's DC transfer switch.
I think the battery backup conundrum can really be thought of as a modified triangle of design with three components. First is the price, second is how well it does what you want, and third is how much of your effort it's going to take. You can basically have two of these sides of the triangle, but the third is going to suffer.
For example, if you want to put in almost no work or time, the solution is going to be really expensive if you want high effectiveness A good example of this is to call a local electrician and tell them what you want. They'll likely ask you how long you want the system to run and what you want it to power, but other than that, you won't have to do a thing. They'll probably charge you over $100/hr in labor costs and add a substantial markup to what amount to cheap commodity electrical parts, but it'll be very simple for you. Low work, high effectiveness, but very high cost.
On the opposite end of the spectrum is something like a computer UPS. Plug it into the wall, plug your equipment into it and you're good to go. They're relatively cheap and they take almost no effort. The downside is that they don't work very well for aquarium backups. Low work, low cost, but also low effectiveness.
A middle of the road solution might be an inverter/charger with a battery.
You can find inverter chargers around $190. Add a $65 battery like the one from above and you have a $250 system that will do what you want. Medium cost, medium effectiveness, relatively low effort.
You can DIY from scratch and make a low cost solution that's really effective, but you're going to spend a lot of time doing it. Low cost, high effectiveness, but requires a lot of work.