I recently set up a tank and used artificial rock for the first time in my 50+ years of reef-keeping. Never again! I've come to learn that the artificial CEMENT rock is very non-porous. This is what Jack (CEO) from Brightwell wrote to me: "Lowering nitrates has so much to do with anaerobic surface area available many times because so much of the “live rock” nowadays is non-porous concrete". (Of course he was recommending his XPort NO3 bricks or cubes, which I know nothing about).
I recently replaced half the artificial rock with rock from LiveRockNReef.com. (Primo Rock). They take rock from the Gulf of Mexico and ship it overnight. Unlike most live rock from the Pacific that has been out-of-the-water for weeks sometimes, the Gulf rock is teeming with life since it has only been out of water for only about a day. It isn't the prettiest of rock (shape) but great for seeding the tank. My 25 lbs of rock came loaded with sponges, 2 lobophyllia, 3 clams, tunicates, macroalgae, feather dusters, etc....(but a few aptasia, too...which I can tolerate).
I plan to replace the other half of my rock with nicer-shaped rock from the Pacific when I come across something nice.