Once you hit the therapeutical range then yes you start the 30 days.
The instructions on the product are correct, but each aquarium is different and has several parameters that will alter the dosage needed, to be on the safe side you need to test it to ensure you are in the correct range, as mentioned earlier copper is toxic, too low and its not toxic enough for the parasites, too high and it becomes toxic to fish.
Marine velvet has a short life cycle but some strains have long one, although the common ones usually takes few days, some will take 20+ days. Thats why its recommended to treat for 30 days. Copper does not effect the parasite on fish or the encyst, it kills the free swimming ones (dinospores), so if you treat for 10 days then stopped, the fish might seem healthy, but it will most likely be reinfected (if the 20+ day strain is in the system). In addition to that, when treating with copper, the symptoms might disappear from the fish (especially after few days of treatment), but this does not mean its free from parasites.