If I was drinking at the club and I noticed that an inebriated person was eager to engage in a bit of motel passions and because we were both intoxicated we made The Natural Mistake, would you still feel that I was honorable if you found out what I did to your significant other, since I told you about the mistake and asked for forgiveness?
Sometimes mistakes happen that can be undone and I don’t expect a transaction to happen if the person becomes aware of the situation and stops making a mistake from happening further.
If BRS shipped all of their products at a loss eventually they will cease to exist. Then there will be no possibility that I can meet with them after work for drinks, which would be a huge loss for everyone involved.