BRS prices?

[KrisReef]

Because it's the right thing to do. Honoring the mistake is something I respect. I would do the same. Gestures like this are what keep me as a customer.

If I was drinking at the club and I noticed that an inebriated person was eager to engage in a bit of motel passions and because we were both intoxicated we made The Natural Mistake, would you still feel that I was honorable if you found out what I did to your significant other, since I told you about the mistake and asked for forgiveness?

Sometimes mistakes happen that can be undone and I don’t expect a transaction to happen if the person becomes aware of the situation and stops making a mistake from happening further.

If BRS shipped all of their products at a loss eventually they will cease to exist. Then there will be no possibility that I can meet with them after work for drinks, which would be a huge loss for everyone involved.

 

[MnFish1]

I don't know why anybody would think that the prices would be honored. They have no legal obligation to honor them, they were mis-marked, no different than an item on a store shelf where the price is not honored at the register.

Yes - but If someone put the item in their cart, paid for it at the website and there is a sale that goes through, that is considered a contract. But - there isn't any obligation for them to honor prices if they correct the error before the person checks out. (my understanding)

 

[KrisReef]

I didn’t get in on this either,

Yup, you and me both got screwed outta the bargain this time. It’s just not fair!

The company could have cancelled and refunded orders, but didn’t.

I am wondering if BRS is having a cash shortage and they allowed the glitch to happen in order to get cash quickly?

Is this the beginning of the end?

 

[Dr. Reef Verified Sponsor]

Yes - but If someone put the item in their cart, paid for it at the website and there is a sale that goes through, that is considered a contract. But - there isn't any obligation for them to honor prices if they correct the error before the person checks out. (my understanding)

All a merchant has to say is sorry we ran out of stock and we are canceling or refunding it. There is nothing unlawful if done right.

 

[BeanAnimal]

Yes - but If someone put the item in their cart, paid for it at the website and there is a sale that goes through, that is considered a contract. But - there isn't any obligation for them to honor prices if they correct the error before the person checks out. (my understanding)

In most jurisdictions, the sale (without specific written terms that it can't) can be terminated even after payment. You don't have the physical goods in your possession and they are still the responsibility of the seller. See the FOB discussion above (be it a shipped item our you picking up after payment). You don't have possession until you do and the contract can be terminated by the seller (and a refund given).

In a retail situation, once you walk out of the store (or whatever is deemed as possession) , then I think most laws would indicate that the vendor could not force you to pay the difference for the mismark (after you take possession). In other words, they can't force you to pay or re-charge your card, etc.

 

[Reefer Matt Verified Media Partner]

Yup, you and me both got screwed outta the bargain this time. It’s just not fair!

The company could have cancelled and refunded orders, but didn’t.

I am wondering if BRS is having a cash shortage and they allowed the glitch to happen in order to get cash quickly?

Is this the beginning of the end?

I’m cool with Reefers getting a deal. I get wholesale anyway, as I am a small retailer, just not online. Idk why they are offloading product lines. My speculation is they are reconsolidating their business.

 

[KrisReef]

I’m cool with Reefers getting a deal. I get wholesale anyway, as I am a small retailer, just not online. Idk why they are offloading product lines. My speculation is they are reconsolidating their business.

Yup, I expect that this is true.

Once all the business is consolidated only the most profitable lines of product will be available to customers.

 

[MnFish1]

In most jurisdictions, the sale (without specific written terms that it can't) can be terminated even after payment. You don't have the physical goods in your possession and they are still the responsibility of the seller. See the FOB discussion above (be it a shipped item our you picking up after payment). You don't have possession until you do and the contract can be terminated by the seller (and a refund given).

In a retail situation, once you walk out of the store (or whatever is deemed as possession) , then I think most laws would indicate that the vendor could not force you to pay the difference for the mismark (after you take possession). In other words, they can't force you to pay or re-charge your card, etc.

This is from a Justia (basically agreeing with you) - I was actually assuming that the company had already shipped the item to the customer.

A: In general, yes, if a website posts something for the wrong price and you buy it before they fix it, they have to sell it to you at that price. This is because the posting of the price constitutes an offer to sell the item at that price, and your purchase of the item is an acceptance of that offer.

However, there are a few exceptions to this rule. For example, if the website made a clerical error in posting the price, or if the price was so low that it was clearly a mistake, then the website may be able to cancel the sale. Additionally, if the website has a disclaimer in its terms of service stating that it is not bound by pricing errors, then the website may be able to cancel the sale."

 

[BeanAnimal]

@MnFish1 I would also add that the law really doesn't matter in most cases. The act of fighting a real or perceived error is almost always going to cost more than just walking away, even on big ticket items from a guy next door, let alone shipped from other jurisdictions.

I can tell you some rather insane stories about rip-offs and swindles and even honest arguments in this vein where the resolution is to just walk away because nothing else reasonable can be done but scream at the sky.

 

[BeanAnimal]

A: In general, yes, if a website posts something for the wrong price and you buy it before they fix it, they have to sell it to you at that price. This is because the posting of the price constitutes an offer to sell the item at that price, and your purchase of the item is an acceptance of that offer.

Just to be clear for others. Only if it ships and you take delivery. If the item is not shipped (or is and is recalled before you take delivery) then the order can be cancelled and payment returned. The law is pretty clear and precedented here and (unironically) falls back to the same basic FOB discussion above, the default being the seller "owns" the item until you take possession unless otherwise stated in the contract of the sale.

It is an interesting subject one way or the other.

 

[BeanAnimal]

Yup, I expect that this is true.

Once all the business is consolidated only the most profitable lines of product will be available to customers.

Sometimes the need to be a "one stop shop" is required to establish a competitive foothold and is no longer needed once that foothold is established. I would imagine that you and others are correct in the fact that their business model is changing.

 

[GARRIGA]

This is from a Justia (basically agreeing with you) - I was actually assuming that the company had already shipped the item to the customer.

A: In general, yes, if a website posts something for the wrong price and you buy it before they fix it, they have to sell it to you at that price. This is because the posting of the price constitutes an offer to sell the item at that price, and your purchase of the item is an acceptance of that offer.

However, there are a few exceptions to this rule. For example, if the website made a clerical error in posting the price, or if the price was so low that it was clearly a mistake, then the website may be able to cancel the sale. Additionally, if the website has a disclaimer in its terms of service stating that it is not bound by pricing errors, then the website may be able to cancel the sale."

Comes down to the consumer knowing this was lower than reasonable as was the case with some of these sales. If I recall correctly, mark up often less than 40% therefore a 50% plus discount not likely promotional and very likely posting error.

 

[Troylee]

I think this whole “SALE” might not have been a mistake myself… seems like great advertising and look how many new fans they got now…. lol. Let’s face it they were getting a bad wrap and lots of talk about Brs after Randy left.. I think they won! It’s easy to see after reading comments “guy at Brs told me congrats on the phone” they’re honoring the prices etc etc.. it didn’t hurt them at all I’ll tell you that much!

 

[rtparty]

I think this whole “SALE” might not have been a mistake myself… seems like great advertising and look how many new fans they got now…. lol. Let’s face it they were getting a bad wrap and lots of talk about Brs after Randy left.. I think they won! It’s easy to see after reading comments “guy at Brs told me congrats on the phone” they’re honoring the prices etc etc.. it didn’t hurt them at all I’ll tell you that much!

Oh, it was a mistake but like any good marketer/company/politician you turn it to your advantage

 

[Troylee]

Oh, it was a mistake but like any good marketer/company/politician you turn it to your advantage

I mean they gave away more 2 days ago then they supposedly lost on the “MISTAKE” sale. I know that much… tax write offs and happy people! Great business if you ask me lol..

 

[GARRIGA]

What if this was a liquidation tactic disguised as an error in pricing

 

[Troylee]

What if this was a liquidation tactic disguised as an error in pricing

Exactly! Reading all these posts that’s my conclusion.

 

[vetteguy53081]

What's going on with BRS right now? Everything is SUPER CHEAP!

They have a super sale/appreciation sale in progress
I believe its called " Preferred reef event"

 

[GARRIGA]

Exactly! Reading all these posts that’s my conclusion.

Kind of being sarcastic but that would be the best way to increase cash flow were that suddenly a need then write off the margin loss and survive to sell another day. Corporations think differently then mom and pop shops they used to be. No emotions. Just dollars and sense.

 

[rtparty]

Exactly! Reading all these posts that’s my conclusion.

You can believe that all you want. I 100% know it was an oopsie and they turned it into something positive