Been thinking about the tap water line of argument.
We need to seriously consider the possibility that the level of ammonia that Prime is meant to "detoxify" is only that contained in tap water from chloramine. And it's possible that this level is not actually enough to cause toxic effects that we'd see.
My tap water only has like ~0.5ppm ammonia from chloramine. The max allowed chloramine is 4ppm which gives you 1.09ppm total ammonia nitrogen.
At pH of 8.1, that's only 0.075ppm NH3-N, and even at pH 8.4 it's 0.14ppm NH3-N.
"This is supported a recent analysis by Ip et al. (2001) and Randall & Tsui (2002) of the data presented by USEPA (1984, 1989) that indicated that the mean acute toxicity value for 32 freshwater species was c. 2.3 mg/ NH3–N/L compared with
1.5 mg/L NH3–N for 17 seawater species. For the five most sensitive species the values were 0.79 mg/L NH3–N and 0.68 mg/L NH3–N for fresh water and sea water respectively."
Ammonia in estuaries and effects on fish
Since any tank with light or a biofilter can knock these (tap water) levels of ammonia out in a very short time - well under a day, I think the acute toxicity levels quoted above are a better indicator for expectations of fish mortality.
So the max chloramine ammonia allowable from tap water is only ~1/5 of the acute toxic NH3-N concentration of the "sensitive" group of fish. Is anyone in the reef hobby putting something more sensitive than that in a new tank cycling from tap water?
My point is, "detoxifying" ammonia may be as moot as detoxifying Nitrate. It probably wasn't going to be (noticeably) toxic anyway.