You are missing the point. You can’t use it without their permission and intervention. They could for whatever reason deny your request, ignore it or change their policy and force you to “pay” to transfer it for example. Your device functionality is at their whim. They could also force current users to start paying or lose full access or function. Do you “own” it in the sense of having freedoms to use or it as you wish or transfer it to somebody else at your wish? No.
Comparable to modern video games. No more disks, all downloads onto storage, online access required or new updates to play, even if it’s the default story mode. You’re paying non transferable “access” you use a product. They could hold your access hostage and implement new fees to continue. Like digital movies on
Amazon and other platforms. They are working to eliminate reselling used tangible items so that they make more money.
To your point the system opens the door for transfer fees or subscriptions to the cloud service for access. If I can’t access something like a pump that supports my tanks well being, I could be a hostage to their whim. Corner the market, set the price strategy.
I don’t think it’s a malicious future intent on CoralVue to implement it, but it doesn’t make sense to me to have this on a mechanical aquarium pump. Should be able to factory reset and load any new profile to the device.
I’m more concerned with how Coralvue can access the unit connected to my wifi and update it’s firmware. I’m not privy to data malware on wifi connected devices, but it’s a question I ask myself often. Regardless, they opened it and updated it. The pump is flowing, so another battle for another day for me.