I think the biggest mistake people make with Kessil's is believing the 24x24 coverage for the A360WE. I made that mistake starting with 3 on a 6ft 200g but quickly added 2 more. If not for a big center overflow it would have been 3 more. At one per 24" the shadowing is terrible, the shimmer is way more than MH and just not enough light even at full power.
As far as coral colors a couple things
1) Corals may go brown, green (or even die) after shipping, change of tanks or change of lights. Like most stores here, who are more concerned with appearance, I'm sure they were blasting blue light.
2) That's all of course happened to me and sometimes it just takes time for the coral to re-acclimate, be happy and color back up. Even at that colors may morph or at least appear different under different lights. Then again there are those that just continue to look good and grow right away.
3) For Kessil's in particular... Daylight colors grow better and bluer colors look better. I run a 3 hour ramp up and ramp down morning and night. Colors are by far best during those periods but fish look best more day light. In the process of changing out controllers but I believe I was peaking at 74 power and color I keep tweaking 68-72 for the bulk of daytime.