Naming corals - When has it gone too far?

No, I mean I literally don't see that happen. Not that I ideologically disagree. But that's a bad example (JF) a good example would be a small nobody. JF isn't a small nobody, anything he sells in this day and age better be named or nobody will buy it.

Look at UC. Look at AquaSD. Many HUGE retailers don't name everything.

You're cherry picking data, akin to asking a loaded question.

The day when Bobs dumb fish has a BDF Rainbow Godzilla killer is the day I agree with you. But they don't. Only the biggest of the big have an obligation to name things. A coral without a name from an AAA vendor is like a giant flashing sign saying "This coral is crap, and nobody believes in it -- especially me".

At this point, JF isn't even allowed to fart without naming it.

“JF Methane Bomb” acro goes for $600 per 1/2 inch.
 
No, I mean I literally don't see that happen. Not that I ideologically disagree. But that's a bad example (JF) a good example would be a small nobody. JF isn't a small nobody, anything he sells in this day and age better be named or nobody will buy it.

Look at UC. Look at AquaSD. Many HUGE retailers don't name everything.

You're cherry picking data, akin to asking a loaded question.

The day when Bobs dumb fish has a BDF Rainbow Godzilla killer is the day I agree with you. But they don't. Only the biggest of the big have an obligation to name things. A coral without a name from an AAA vendor is like a giant flashing sign saying "This coral is crap, and nobody believes in it -- especially me".

At this point, JF isn't even allowed to fart without naming it.
That what I was saying. JF has earned that right to name his. He put in the tome and effort. I just believe the chop shops and some guy off the street is just naming things. I just feel they should earn that right.
 
That what I was saying. JF has earned that right to name his. He put in the tome and effort. I just believe the chop shops and some guy off the street is just naming things. I just feel they should earn that right.

And that's what I'm saying I don't see happening. I have more LFS in a 1o mile radius than you can ever imagine. Especially the BIG named shops. I can walk into Reef Raft, Vivid, Two Guys Corals, AquaSD, Unique Corals, and literally dozens and dozens of nobody shops -- None of the shops here name *every* coral. Especially the no name shops.

So what you're talking about is likely a local problem -- because every major vendor that matters except WWC is in the LA area. And they don't do what you're saying. Neither do the small shops. I have never seen what you're talking about, and if I throw a rock I can hit two LFS down here. I'm about 30 miles from wholesale row, where most of the wholesalers on the west coast are located (right near LAX).

I'm not trying to argue or be a jerk, but I've never seen literally everything you're saying, and I have a metric ton of first hand experience and verifiable proof that what you're saying doesn't happen in my area.
 
I would say AquaSD names a lot of stuff. I sometimes wonder if they just have a random name generator going. Every zoa frag on their site has a name.
 
I would say AquaSD names a lot of stuff. I sometimes wonder if they just have a random name generator going. Every zoa frag on their site has a name.

Have you seen all the things they don't name? Or have you walked into their shop and asked what corals are called? I have -- The vast majority don't have names. But if you wanna sell you need to name things.

In this day and age, we don't want things that don't have a name. Things that aren't named are basically a scam -- it's something that's unreliable, and you're not sure what you're going to get.

I've been in this hobby since I was saving lunch money in middle school. The days of buying big wild colonies are ending -- and the days of people wanting things WITHOUT a name are looooong gone. I've got more than a few unnamed corals people like and want pieces of, until they ask the name and I say it's unnamed. Then their response is "ooh. Nevermind."

If it doesn't have a name, most people consider it trash.
 
I only have 3 local ones. ARC, salt water paradise and some other ive never been to. Dont really have the problem locally until you head to a frag swap.
 
Have you seen all the things they don't name? Or have you walked into their shop and asked what corals are called? I have -- The vast majority don't have names. But if you wanna sell you need to name things.

In this day and age, we don't want things that don't have a name. Things that aren't named are basically a scam -- it's something that's unreliable, and you're not sure what you're going to get.

I've been in this hobby since I was saving lunch money in middle school. The days of buying big wild colonies are ending -- and the days of people wanting things WITHOUT a name are looooong gone. I've got more than a few unnamed corals people like and want pieces of, until they ask the name and I say it's unnamed. Then their response is "ooh. Nevermind."

If it doesn't have a name, most people consider it trash.
So what your saying- if it doesnt have a name its trash. But if it has a name it is not? Literally anyone can name any coral.... then once they name it, its worth more/untrashy?
 
Yes and it can be embarrassing when you post a pic or someone sees something and asks what it is and all you know is the purchase name used such as " Nuclear, magnificent, sexy, toxic, glow, etc.
How do you look up care with such names given?
 
Dont you guys get it?

Coral Sellers want 500% +++ profit margins on corals they sell.

They'll wholesale buy a Zoas rock for $30 and make 40+ fragplugs from that rock and want $40 a fragplug with 3-4 polyps.

That $30 zoas rock turns $1600 in sales

It's a fast cash, quick inventory turnover game driven by DESIGNER NAMES to drive "I gotta have it!" wants.

EXAMPLE:
before Michael Dell sold to consumers directly from the HIS factory...all HP. Compaq, IBM, Toshiba PC were $4,000 for a P.O.S. computer.

Michael Dell sold direct from his factory and now hou get a PC for under $1000.

If Coral/Fish Wholesalers ever sold DIRECT.....your get great coral and fish 10cents on the $1
 
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Dont you guys get it?

Coral Sellers want 500% +++ profit margins on corals they sell.

They'll wholesale buy a Zoas rock for $30 and make 40+ fragplugs from that rock and want $40 a fragplug with 3-4 polyps.

That $30 zoas rock turns $1600 in sales

It's a fast cash, quick inventory turnover game driven by DESIGNER NAMES to drive "I gotta have it!" wants.
Not every vendor does this. I don’t name things to charge more money. I name them because otherwise they don’t sell most of the time.
 
So what your saying- if it doesnt have a name its trash. But if it has a name it is not? Literally anyone can name any coral.... then once they name it, its worth more/untrashy?

That's what people tend to think -- yes.

The whole origin of named corals is much more than just giving it a name for no reason -- It meant it was a stable coral, that had predictable colors and could/would look like you expect it to. It's an old holdover from the early 2000's. Way back in ye olden times, when Tyree named something you could be sure it would look like it was supposed to, and it wouldn't be finicky and lose color or suddenly die -- so long as the tank was stable and all that.
 
Dont you guys get it?

Coral Sellers want 500% +++ profit margins on corals they sell.

They'll wholesale buy a Zoas rock for $30 and make 40+ fragplugs from that rock and want $40 a fragplug with 3-4 polyps.

That $30 zoas rock turns $1600 in sales

LOL... not a word of this is true. Unless you're trying to exaggerate to make a point... I don't know if you've been inside any wholesalers or not, but nobody cares about $30 zoa rocks these days. Wholesalers don't want them, shops don't want to buy them, customers don't want to buy them.
 
"Not every vendor does this....."

Boy are you guys blind to this industry. Respectfully to you, I'm in disagreement.

I worked in a high end coral shop for 2yrs and saw this happen every day

EVERY biz's #1 Mission Statement is to MAKE MONEY. I totally support ForProfit companies! Yeah to profits!

BIZ EXAMPLE:

before Michael Dell sold to consumers directly from the HIS factory in the mid 1990s......all HP. Compaq, IBM, Toshiba, etc etc PC Mfgrs were selling $4,000 P.O.S. computers at a HUGE profit.

I had a job where I was right in the middle of the PC wholesaling game.

Then Michael Dell sold direct from his factory....and CHANGED EVERYTHING. now you can get a disposable PC for under $1000.

If Coral/Fish Wholesalers ever sold DIRECT.....you would get great coral and fish 10cents on the $1....

and LFS owners would reopen their doors as a deli sandwich shop

BOTTOMLINE lfs coral shop owners have to buy corals, frag them and make back 10x their money to keep their doors open

If you think lfs owners buy smthg and only mark it up 10-20% .... you live in a Fantasy World
 
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If Coral/Fish Wholesalers ever sold DIRECT.....your get great coral and fish 10cents on the $1.... and LFS owners would reopen so a deli sandwich shop

This right here tells everybody in the know instantly -- You've never set foot in a wholesaler.
 
"Not every vendor does this....."

Boy are you guys blind to this industry. Respectfully to you, I'm in disagreement.

EVERY biz's #1 Mission Statement is to MAKE MONEY. I totally support For profit companies! Yeah to profits!

BIZ EXAMPLE:

before Michael Dell sold to consumers directly from the HIS factory in the mid 1990s......all HP. Compaq, IBM, Toshiba, etc etc PC Mfgrs were selling $4,000 P.O.S. computers at a HUGE profit.

I had a job where I was right in the middle of the PC wholesaling game.

Then Michael Dell sold direct from his factory....and CHANGED EVERYTHING. now you can get a disposable PC for under $1000.

If Coral/Fish Wholesalers ever sold DIRECT.....your get great coral and fish 10cents on the $1.... and LFS owners would reopen so a deli sandwich shop
Are you for real are just spitting drama? It's pretty insulting to accuse a vendor you know nothing about that hes basically trying to rob people. And yay to you, you posted the same thing twice....
 
Are you for real are just spitting drama? It's pretty insulting to accuse a vendor you know nothing about that hes basically trying to rob people. And yay to you, you posted the same thing twice....

Just drama dude. Anybody who's done anything in the industry can immediately tell he doesn't have a clue what he's talking about. At best he heard from a friend of a friend wholesale is 12 cents for Gem Tangs or some silly nonsense.. It's not.
 
Just drama dude. Anybody who's done anything in the industry can immediately tell he doesn't have a clue what he's talking about. At best he heard from a friend of a friend wholesale is 12 cents for Gem Tangs or some silly nonsense.. It's not.
Totally agree man.
 
Ok Rakie....

What are the financial TERMS of walking into a Wholesaler.

Cash and carry? L.m.A.o.

Any wholesaler will demand a minimum order of at least $500. They also want to set up a Net30 acct with you .....with a biz deal you will buy from them month to month.

LIST ALL THE WHOLESALERS YOU PERSONALLY BUY FROM. RIGHT HERE RIGHT NOW.

I'll be waiting on that list................
 
"Not every vendor does this....."

Boy are you guys blind to this industry. Respectfully to you, I'm in disagreement.

I worked in a high end coral shop for 2yrs and saw this happen every day

EVERY biz's #1 Mission Statement is to MAKE MONEY. I totally support ForProfit companies! Yeah to profits!

BIZ EXAMPLE:

before Michael Dell sold to consumers directly from the HIS factory in the mid 1990s......all HP. Compaq, IBM, Toshiba, etc etc PC Mfgrs were selling $4,000 P.O.S. computers at a HUGE profit.

I had a job where I was right in the middle of the PC wholesaling game.

Then Michael Dell sold direct from his factory....and CHANGED EVERYTHING. now you can get a disposable PC for under $1000.

If Coral/Fish Wholesalers ever sold DIRECT.....you would get great coral and fish 10cents on the $1....

and LFS owners would reopen their doors as a deli sandwich shop

BOTTOMLINE lfs coral shop owners have to buy corals, frag them and make back 10x their money to keep their doors open

If you think lfs owners buy smthg and only mark it up 10-20% .... you live in a Fantasy World
There is a difference between making money vs making money using shady practices such as naming chop shop wild acros that will never hold their color just to make 500% profit. Of course a business needs to make money. But to me a named piece means a stable piece.

I don’t have a single coral I sell that is marked up 500%.
 
Ok Rakie....

What are the financial TERMS of walking into a Wholesaler.

Cash and carry? L.m.A.o.

Any wholesaler will demand a minimum order of at least $500. They also want to set up a Net30 acct with you .....with a biz deal you will buy from them month to month.

LIST ALL THE WHOLESALERS YOU PERSONALLY BUY FROM. RIGHT HERE RIGHT NOW.

I'll be waiting on that list................
None of my wholesalers offer net30. They all require payment up front. That said, what is your point?
 

IF YOU HAD TO TAKE A REEFING EXAM, WOULD YOU PASS?

  • Yes!

    Votes: 32 45.7%
  • Not yet, but I have one that I want to buy in mind!

    Votes: 9 12.9%
  • No.

    Votes: 26 37.1%
  • Other (please explain).

    Votes: 3 4.3%
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