To me, they have the "name factor". Like you said, they cater the people willing to spend a bunch of money, and it doesn't matter,..."I have Vortech's".
I say, "so what". A LFS has a 180g set up and bought two MP-60's for it. After sending one in for repair 3 times, he sold both and went back to Tunze's,
which are also expensive, but seem not to have as many issues. Since then. he's ran his now for over 2 years without and issues.
On a 6' to very large tanks, you have many options for water movement, like a few return pumps and/or dump box's, and a few powerheads to help out with dead spots.
heck of a lot cheaper,..... than a few to several large VorTech's and without having them sent in for repair all the time.
Like I said, if they were more reliable I would purchase one or two.
Also, if they would come down off their high mountain and sell them for half the cost, I would assume they would have a lot more business,
but when they say (like you too) that "a company makes the most money between volume and margin", well sure,.....
but you would have many more customers,.... and a lot happier ones as well !
As Ford Motor Company found out with selling to the mass market, rather than just the "well to do people", they sold hundreds of thousand's of more cars
at a lower cost, also still had the same quality, and made 10 (+) times the money for the company.
The best thing was, the company did very well and people were very happy with a quality car at a reasonable cost ! :wink: