I hear all the time about the attrition rate and a major reason is tank crashes with the biggest point of failure being due to heaters. At the same time the vast majority of people who get through that initial period upgrade and after that they get a 2nd tank. Having a controller should be essential for every newbie (I get some old schoolers don't like them - that's fine).
So to me Apex's strategy doesn't make sense. If they had a sub $300 upgradeable, wifi connected version of their Jr. (available in 120 and 220v) they would corner the market and heaps of people would use them on their 2nd tanks.
That eKoral seem to have brought out a more user friendly controller that is comparable to Apex in most key measures (and is available in 220v) to me says Neptunes is no where near where they should be. That Neptunes can't bring out a new powerbar for EU says to me they are struggling.
Conversely eKoral have done a great job but they'd completely change the game if they had something under $300. I know they must be pricing as cheap as they can and they are delivering (when Neptunes and Vertex aren't).
That said I only really need temp and pH plus a few outlets to start with.
Also exciting is
@Seneye-CEO is coming out with the Coral for what I think will be $200 plus $10/mth for the slides. With temp, pH, Alk and Ammonia. Plus they have PAR all in the one product. This is awesome and they have leak detectors coming too.
Sure it's just monitoring and they have this expensive module to connect it to the net. All they need to do is sell a $50 net connection module and $50 controllable outlets. If they did that I don't think many people would consider Apex. For me it would be the bomb.
I'm super stoked eKoral has come in. If I have the money I will probably use a combination of them and the Seneye and get rid of the Apex controller I have. Still I would hesitate because together they add up to over $1,000 and most of what you are paying for is doubled up (like online connection). If Seneye and
@eKoProCS make it so they could connect then the eKoral would become everyone's first choice controller and the majority would upgrade to the Seneye within the first year.
I wish there was one affordable solution that covered the core things I feel are the most important to control / understand about your reef tank whilst you are not there checking it = temp control, Alk and pH. The other things I can set and leave (like lights) or I can test when I am at home (salinity, Ca, Mg etc.)
But put it another way - how many new reefers would fail if they were on top of those things?