I believe it has nothing to do with the weight of the roll.
Now that i removed the motor while waiting for the replacement, i manually rotate the roll during the day.
Two points i noticed that affect the "power" need for the motor.
One is how dirty is the fleece when you try to rotate it. The dirtier the fleece, the stickier it is to the inner sides of the filter. Also, when it is very dirty, the amount of water pressure is quite big inside the filter, especially if you have the filter mounted high enough in comparison with the sump water level.
The second thing is the dirty roll diameter. Less the diameter in the beginning is needing less torque to rotate. As it gets bigger in diameter, the torque needed increases dramatically.
They send me also instruction video of how to replace the gearmotor. When i saw the size of it, i literally start to laugh.
To tell you the truth, if i have seen this video before i buy the roller mat, most probably i would choose something else....