cutter, from my perspective, my job as an aquarium consultant, and the reason I get phone calls and emails from aquarists, is to help people become successful aquarists. Being able to keep a particular species of coral or fish, isn't necessarily being a successful aquarist. My time in public aquaria made me understand the need for taking a multi-pronged approach to aquaria. Public aquariums and private aquariums face the same issues. I've yet to work with an aquarist, who didn't have some kind of budget. I'm sure there are people out there, though they aren't calling me, they are on the latest episode of Tanked. Many people entering the hobby don't quite know where to turn. Forums can help, but forums are better used by somewhat experienced aquarists, as there is no filter for information, some of it works, some of if doesn't, all of it pertains to individuals opinion or experience.
I have to weed through all that, and get down to the core of creating a successful aquarist, using what they have. These vendors are either hyping a commonly available product, making it appear out of the ordinary or exclusively rare, many are using computer software to enhance the appearance of what they are selling, and they are deliberately misleading people as to the availability of specimens. I know, and could name drop the coral shop, but we have been asked not to mention any of this site's sponsors. I will say, it was the same shop, in both instances. Furthermore, one of the outlets selling these ultra high priced, photoshopped frags, has gone out to nearly every review website on the internet and bad mouthed a very reputable, fair priced online vendor, because they post competition. Again, if folks want to defend these types of business practices, have at it.
At any rate, IME, this either confuses people regarding the cost of the reef aquarium hobby, or the misinformation they get, in the purchase of a super high priced frag, leads them to make very poor choices regarding their aquarium, that result in failure. I've had clients tell me, "I'm not buying that piece of equipment because I spent $ 600 on this rare frag from (insert a variety of vendor names here). They told me forget the skimmer, this awesome, rare, one of a kind coral, does better without a skimmer anyway."
Then they realize, what they get shipped, looks nothing like the picture, and is a coral frag they could have gotten for next to nothing, or free, at a frag swap. If people really believe this is good for the hobby and shouldn't be brought up into the light, again, that is their choice, just as it is the choice of aquarists to bright it up and make these vendors known throughout the hobby.