LED beads may be attached in two different ways. Either a dab of thermal grease or thermal adhesive and then soldered in place (making sure the positive and negative are on the correct poles).
The majority of these LED's simply use thermal grease. So to remove, use a solder iron and either a solder sucker or solder wick to remove the old bead. The new bead gets a very small dab of thermal grease and is soldered back in.
My experience with those attached with thermal glue required that I destroy the old bead to get it out. Again, gluing is not found in many of these CBB's. Actually the only fixture I've worked on with thermal glue were Fathom Hydra's (now out of business) Here's what I usually end up with after removing the glued bead.