Awesome thread! Shows that not all LFS owners are in it for the same reason realy. Whenever i go to a store i've never been to i basically just try to find out if the owner is either an obsessed hobbyist or just in it for the money. But as stated before, under the wrong circomstances, anyone stressed enough to get the money needed to feed his family could turn to a scrupulous salesman.
One funny experience i had:
Me (getting info before getting into the hobby):
What is live rock, why is it alive?
LFS: well, it's alive becouse it is made up of coral and corals are animals, not plants.
Me: but that one looks just like some ordinary rock, i don't see any coral.
LFS: it takes some time before the coral shows, that rock just got shipped in.
He wasn't being completely full of it, some live rock can carry some nice surprise coral.
Luckily i went thru this research stage for over a year before actually starting to purchase stuff and get started. Otherwise i would have been looking at a piece of rock for a long time waiting for "the corals" to pop out.