- Joined
- Feb 10, 2017
- Messages
- 5,566
- Reaction score
- 17,120
- Location
- Southern California
- What state or country do you live in
- California
This is my reason!!
Quite frankly, I too think that's the best reason!
Think of all the ways BRS has stepped up above competition, forcing everyone to play catch up.
- Reef Chili
- Basic Elements (kalk, 2-part)
- Basic how-to videos
- In depth videos
- Free Shipping
- Rewards Programs
- Monthly preferred reefer deals
- Free tanks for everybody..
OKay, that last one isn't there yet. But every major company (no matter how great they are) are playing catch up to BRS. BRS basically started with Reef Chili and once they moved onto 2-part and kalk they really started innovating. Most major companies are playing catch up one at a time. They're starting to catch onto video build series. They've all had to implement shipping deals. They've all had to introduce (and try to beat) the rewards program. They're doing the monthly 'club'/preferred reefer sales. And it's about to rain free tanks.. Okay, maybe still a little optimistic on the last one.
But again. I think for example, SA.com implementing and besting the rewards program BRS has? I mean... BRS made something so significant, not only did it have to be copied, but it had to be bested. That's a serious compliment whether they meant it or not! And again with SW.com, aside from the "must have" items (EcoTech, AI, Kessil, etc etc) have you noticed they try to focus on specifically what BRS doesn't have if they can? I mean this as no slight to SW.Com, but when a guy like me needs that one thing BRS doesn't have, here's a company that specializes in the odds and ends BRS doesn't stock.
Think about that -- SW.com is survived by the gaps in BRS offerings. It's one of the first places people go to when BRS doesn't carry X, Y, or Z. That's kind of amazing... Because SW.com is NOT a small shop by any means.
The fact is, even though some great shops were around before BRS -- BRS changed the game from the ground up.


