Best fish in Milwaukee .aquatics unlimited all 30 minutes or less from me
Those are my two main stores as well. From time to time I'll go to The Fish Factory, but out of the dozen or so times I've been in there, I've never bought anything. There's nothing wrong with the place, but for some reason it doesn't 'click' with me the way the others do.
Also, IME, Best Fish has much better corals, Aquatics Unlimited has better (healthier) fish.
Both of those stores are about a 10 minute drive from my house and a 10 minute drive from each other. I usually find myself hitting both of them at least once a week.
We also have, and I hate this name, Wet Dreams, but for a handful of reasons, I really only go there if there's something I can't find anywhere else.
Now, when I had freshwater fish, and before I knew of the existence of Best Fish and Aquatics Unlimited, THE place to go was Hoffers. Plus it was lot easier to drag a friend or child, uninterested in the hobby, to Hoffers than anywhere else.
And has anyone been in Pet World Warehouse in the last few years? Their fish rooms are absolutely disgusting. Tanks not running properly, dead fish, like 3 random corals under standard fluorescent lights (like you'd use for freshwater fish). I saw one tank that they were clearly just chucking all the dead snails in. The bottom 2 inches or so was just shells.