Like the 200,000 dollar and up sportscar range people are willing to spend big bucks because they can, it makes them feel special to have what nobody else has, regardless of the actual value they percieve it as special. As far as the other factors like confidence, large wallets, and perhaps limited factors in the rest of their lives. If I wasn't able to have kids and a wife I would probably enjoy spending/over-spending as well. However I personally am fine with 100 dollar frags and nice stuff for my kiddos/wife. Eventually you just have to smile and laugh and hope the price goes down to a reasonably affordable level, this time frame seems to be about 2-3 years IME.