Market prices, supply and demand. I never buy the new "whatever it is", when it first comes out at an exaggerated price. I have the means andI could have picked up a WD earlier, and paid 200-300, now meh, under 100. At my age you will learn the most important lesson, patience. I did not pay 2000.00 for a new TV, waited for technology to push it under a grand. I will likely pick up a WD now that they are reasonable. There will always be a market for high end corals, TV's whatever, bless them, just not me...