Hydros and BRS?

On that note, we can debate the topic ad nauseum. It really ultimately devolves into politics (capitalism vs alternatives, etc.). And that my friends, is something we will not get a consensus on ever. And definitely not something I have any interest in. Reefkeeping is my escape from topics like that.....
 
You need to make up your mind.

but as I said, BRS was not at risk of closing unless they were purchased.

I think you wholly missed the point at several levels.

Short answer:

In context to your misunderstanding of my comments. BRS was not the rolled up company apt to fail, it was a key element in making the rollup work.

Long answer:

This is a rather small market segment (very small) of a much larger industry (pets). There is a a lot of competition from big box pet groups that leaks into this market and siphon money (and customers) off via big box brick and mortar and online retail.

The "high end" side of this hobby is what most of you see, be it equipment, tanks, consumables, etc. BRS and others cater to this smaller segment of the overall saltwater hobby. 13 year old Suzy that wants a fish tank in her room or Dr Bob's office down the road with a fish tank in the waiting room don't shop at BRS or the like. They are LFS or LFS maintenance customers. They are a large part of the market. (more on this later)

BRS marketed toward us/you (a niche of the saltwater aquarium hobby). They built a distribution channel, customer base, reputation and most importantly a predictable and steady monthly revenue stream for consumables. That branched into hard goods sales to add to the bottom line and loop back into brand awareness and loyalty. The "one top shop". They were wildly successful and likely very profitable.

On the other end of the spectrum there are durable goods. Aquariums, lights, pumps, controllers and filters. These items for MOST are a ONE TIME lifetime purchases. The space is crowded and has a LOT of price pressure from overseas. There are only so many light fixtures to be sold and only so much room for growth. These are mostly dead end ventures that typically don't last a decade, or at best can't grow past a certain size. They have no recurring revenue stream, just NEW sales to a shrinking group of potential customers.

An investment group can come in and use shared resources and the strengths of each acquisition to compliment the other parts of the portfolio. An "ecosystem" is built with shared resources to keep the whole thing afloat and grow the marketing footprint and leverage the overall branding.

So no, I did not say BRS sold out because they were going to fail. The investment group likely purchased them on their strength and as hub or compliment to the other acquisitions. Meanwhile regardless if Ryan and other's are happy about the direction, they were given an exit option and exercised it instead of riding it into the ground over the next decade or reinvesting to build it up themselves.
 
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Well Non Competes are being outlawed in anycase
Not in this hypothetical context. The rule explicitly excludes senior executives or principles that have existing non-competes.

It will be interesting to see how this rule plays out in court. I don't see it going active as it will be fiercely litigated by the Chamber of Commerce, etc. at the last minute.

As it is/was, a fairly reliable defense to being sued for breach of non-compete has always been "It is my profession and all it all I know Your Honer! How can you expect me not to work".

This is certainly an interesting thing to watch this fall.
 
Food for thought. Never shame capitalism and owners of BRS did what was likely most profitable to their end. We as consumers aren't forced to buy at one store. We are also not forced to over pay. Yet we do. Conversation for another day.

I'm still very likely buying Hydros unless something better comes out and my loyalty is to my family which is best served by finding the best prices vs homage to an establishment. Off my soap box :rolling-on-the-floor-laughing:
 
BRS was financially viable at the time of the buyout. This all started because one of the original partners wanted out and the other principles either didn't want to, or couldn't afford to buy him out.
And once you bring in an investment group, the real chess match begins. Staying on means possibly losing your entire (literally) share by getting capital called to bankruptcy and/or diluted out of existence. Get out while the getting is good...
 
And once you bring in an investment group, the real chess match begins. Staying on means possibly losing your entire (literally) share by getting capital called to bankruptcy and/or diluted out of existence. Get out while the getting is good...
Exactly. Having worked in this field, I can say that the regulations are set up to benefit the big guys. The classic case was the Toys R Us takeover where it took 12 years for the investments group to reorganize the company assets so it could declare bankruptcy yet still make millions. Will be interesting to watch what happens at BRS.
 
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BRS no longer discounting the 3 remaining Hydros items? Wonder why?
 
Soon BRS will only sell there own brands and products and those that are not direct competition :rolleyes:
That's the read I have on them. Every time I see or find a lower cost option and click on BRS..it's almost always been discontinued. I'm not a fan of the Wal-Mart style of marketing. Makes me think twice about ordering.
 
What? You got free stuffed animals? Dang dude I never got squat.
Joking aside - maybe some people see value in that stuff, but (for me) tossing in silly unsellable trinkets at certain order thresholds is ridiculous. I don't want chili plushies, sunglasses, stickers, magazines, mugs or anything else branded or otherwise unsellable by the vendor any more than I want a free wal-mart hat with a $50 purchase of toilet paper or a pair of crap sunglasses with the Home Depot logo on them. Instead, give me $10 off or whatever.
 
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I’m not surprised given how small and seasonal the reef aquarium industry is. The market bubble appears to have burst, and many businesses are changing their strategies to survive. It is apparent by the number of sales that are going on also, imo.
 
I’m not surprised given how small and seasonal the reef aquarium industry is. The market bubble appears to have burst, and many businesses are changing their strategies to survive. It is apparent by the number of sales that are going on also, imo.

It’s sad how many don’t realize the hobby is barely holding on and we will soon see a domino effect with companies going out of business. The Covid bubble burst and there was nothing to land on underneath.

Sales are WAY down at every vendor, shows aren’t being attended, and people are leaving by the water change bucketful.

People should be far more worried about saving the hobby instead of hoping the biggest player in the game fails. If they fail, wave goodbye to every other company with them
 
It’s sad how many don’t realize the hobby is barely holding on and we will soon see a domino effect with companies going out of business. The Covid bubble burst and there was nothing to land on underneath.

Sales are WAY down at every vendor, shows aren’t being attended, and people are leaving by the water change bucketful.

People should be far more worried about saving the hobby instead of hoping the biggest player in the game fails. If they fail, wave goodbye to every other company with them
This is where entrepreneurs rethink their business model and adapt or fail. It's not we the consumer that should save them. Sky has been falling since I was a kid. Yet some survived and many didn't.

Hobby will be just fine.
 
This is where entrepreneurs rethink their business model and adapt or fail. It's not we the consumer that should save them. Sky has been falling since I was a kid. Yet some survived and many didn't.

Hobby will be just fine.

Of course some will come out of it and be the new player in town.

To say the hobby will be fine is subjective. Hobby hasn’t been “fine” for years
 
Of course some will come out of it and be the new player in town.

To say the hobby will be fine is subjective. Hobby hasn’t been “fine” for years
But that's also subjective. What exactly hasn't been fine? We still have tons of coral vendors and that's growing. Access now to captive bred fish. That's a major plus in my book. Access to wild fish not captive sourced. New advancements in husbandry including auto testing. Ability to test trace lower than before. Ability to test for pathogens. RAP w\had a line wrapped around the lobby and was busy although I was expecting more vendors. Yet it was a show and I'm expecting MACNA to be as impressive if not bigger than before and if not then it will more likely than not in the coming years.

Been at this in one from or another since the early 70s with my first goldfish that croaked before the sun settled. The interest will always be there. The players change. It is what it is. Plus reefing always been a niche even in the 80s when I first noticed it and I've never seen it go mainstream. More people have goldfish then rocks with inverts living or crawling on it. Doubt that's ever going to change but it will persist. Good times ahead...
 
It’s sad how many don’t realize the hobby is barely holding on and we will soon see a domino effect with companies going out of business. The Covid bubble burst and there was nothing to land on underneath.

Sales are WAY down at every vendor, shows aren’t being attended, and people are leaving by the water change bucketful.

People should be far more worried about saving the hobby instead of hoping the biggest player in the game fails. If they fail, wave goodbye to every other company with them


I agree the hobby is been struggling for a while but if BRS were to fail that would not hurt the hobby, other places will pick up the slack. I am not saying they will fail but if they did.

I saw a add yesterday for Top Shelf Aquatics I think it was making a push into dry goods.

This hobby is failing because of other issues mainly the hobby has got too expensive and turn over rate is to high.

Closures have caused prices to go up is part of the issues.

Hawaii has had a major affect on fish prices. Far fewer varieties are in the stores and expensive.

Equipment prices are just to high like how expensive the Radions are for a plastic led fixture. Look at fresh water planted led lights and they are not close to this in price.

The "got to have generation" is growing up and realizing they really do not really have to have.

Prices are making it hard for new people to enter the hobby and this is a killer.

BRS infomercials and making people think they have to have all this expensive stuff when they do not.

Ask a local fish store why they are having problems with saltwater sales and they will tell you the prices are to high and mail order. I would bet saltwater floor space in the Lfs around me are down by 75 percent or more with one store almost getting rid of it. Most people in the hobby come from freshwater I would bet and they go into a lfs and see all the cool saltwater stuff and switch. They are not going to be seeing that if the LFS do not have it. That floor space is being replaced with planted fresh water aquariums. This seems to be the new trend in aquariums.

Talking to my LFS they said their biggest competition is not the other LFS is is BRS. Now when it comes to dry goods their biggest sellers are bought from their competition when they bought Neptune and Ecotech.

My point is if the LFS stop selling saltwater it is harder for new blood to enter this hobby because where are they going to see it.

Not to mention very few if any new corals are really coming into the market to spur interest. We are starting to see the same stuff over and over just with different names.

By the way it is not just this hobby.
 
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Anyone that isn’t a fan of this business tactic should consider the same boycott of ecotech & apex.
The business tactic is business. These companies are built around profit and business is competitive if not ruthless. This market is small and extremely saturated and has tremendous pressure from IP theft.
 

IF YOU HAD TO TAKE A REEFING EXAM, WOULD YOU PASS?

  • Yes!

    Votes: 32 45.7%
  • Not yet, but I have one that I want to buy in mind!

    Votes: 9 12.9%
  • No.

    Votes: 26 37.1%
  • Other (please explain).

    Votes: 3 4.3%

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