Let's go with some realism for numbers...Jason Fox I know and have spoken with pretty extensively. He has the high end corals...the 1000.00 per frag corals...but what does he have to do to get those? Well he has had to foster relationships with people in Indonesia for years, then he goes there and goes out with the diver to collect that special coral....before he hits the water he is in at least 5k just with flights and accommodations. Not to mention the years for fostering the relationships....that must be free....then, he pays the diver for his time, then moves it to facility to hold till he is done....he then needs to pay for the US CITIES permits, which are limited and wholesalers need to compete to get....then he has to pay for the facility to bag and ship his coral to the airport....then it goes to LA or wherever (sev rap hundred dollars for each box) ...he then needs to pay customs and fish and wildlife about 500.00 per box in inspection fees....then ship it home to his store (about 1.00/lb of the box weight...generally at least 100.00/box)....and he also needs to hold an importers license to bring them into the country (500.00/yr). Then he has dip, aclimate, and allow to relax and gaclimate to tank life awhile and color up in many cases....by this point he has probably lost 50% of what he brought home.....then he needs to frag it, let it heal and grow....go to frag swaps, MACNA, advertise on forums like this, travel, hotels, magazine articles, ..... So if a box of corals alone runs 100.00 for 20 pieces, shipping is 200.00 to LAX, 500.00 for inspction, 500.00 for importers license, 125.00 for shipping to the store, cost of running the tanks and employees, 1000/month at least...more like 5000.00/ month, travel to Indonesia 5000.00, advertising on r2r 100.00 at least, frag swap tables 150.00 average 10/ year 1500.00, MACNA 3500/year for the booth alone. The list goes on....do you get where the 100 or 1000.00 frag price needs to come from?....there are a ton of other costs associated, but just the overview of costs....NOBODY is getting rich of corals....they are making a living, but nobody is becoming a millionaire from it .... or even close in most cases... think about the numbers if he brings 50 boxes of coral home for the yearly trip to indo....staggering now isn't it...